Machin 1981

Machin, Jo. 1981. "What about visual esthetics?" Notes on Literacy. Interest level: specialist.

Gives good explanation of how to ascertain the visual abilities and subsequent needs of a language group. Begins with questions language workers should ask about the history of the people's art. Also suggests language workers should discern their own attitudes toward art.

Gives helpful illustrations of major points. Discusses the importance of being visually appropriate. Puts a lot of emphasis on visuals in secular advertising for messages that are significantly less important than the message brought. Discusses the importance of evaluating and separating personal artistic values from the people you work with.

Is must reading for anyone going to work with a language group in which they plan to do language or literacy work. Is very clearly written and supported with data. Is probably the best argument

• for the need to evaluate art
• of what to look for, and
• why people need to be culturally aware of the differences in art.

• Bibliography module: Machin 1981
• In overview module: Bibliography (Literacy): M
• In modular book: Bibliography (Literacy), by Doris Gallemore, Trudi C. Hunt, Jeanne Swanson, and Stephen L. Walter
• In document collection: Reference materials
• In bookshelf: Literacy

This page is an extract from the LinguaLinks Library, Version 4.0, published on CD-ROM by SIL International, 1999. [Ordering information.]

Page content last modified: 28 June 1999

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