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I have five goals for this paper. First, I will demonstrate the influence that the understanding of metaphor has had on the praxis of translation. Second, I will introduce and apply more recent insights in human conceptual processes, in particular those of image-schemas, conceptual metaphors and conceptual blends. Third, I will introduce optimality principles and relate them to the suggested conceptual blends. Fourth, I will present some translations of conceptual blends and then suggest optimality principles for translating conceptual blends and evaluate the translations by them. Finally, I will suggest areas that require further research. This study is exploratory and suggestive. Hopefully, readers will wish to broaden their understanding of cognitive linguistics and refine what is presented here.