Translation and the visual predicament of the "JESUS" film in West Africa

Authors:
Series:
Date:
2010
Part Of Series:
Missiology: an international review, Vol. XXXVIII, no. 2
Extent:
pages 111-126
Abstract:
How well does the "JESUS" film communicate cross-culturally? This article shows that much more is communicated through a film's cinematography than through its spoken message. Cultural differences can cause audiences to misunderstand a message, even if its words are translated into the local language. Localized films that take into account the visual culture of their target audiences are necessary for successful communication.
Publication Status:
Published
Content Language:
Work Type:
Subject:
film
visual communication
Nature of Work:
Entry Number:
42110