Pragmatics of Persuasive Discourse of Spanish Television Advertising

Statement of Responsibility:
Hardin, Karol J
Authors:
Series Issue:
137
Date:
2001
Publisher:
SIL International and The University of Texas at Arlington
Publisher Place:
Dallas, Texas
Part Of Series:
SIL International and The University of Texas at Arlington Publications in Linguistics 137
Extent:
xi, 234 pages
Publication Status:
Published
Table of Contents:

List of Tables
Acknowledgments

  1. Introduction
  2. 1.1 Media language
    1.2 Goals of this study
    1.3 Advertising and persuasive discourse
    1.4 Overview

  3. Procedure and Method
  4. 2.1 Design of the study
    2.2 Method of analysis
    2.3 Sample analysis of an ad

  5. Analysis and Results
  6. 3.1 Introduction
    3.2 Pragmatic strategies reflected in the data
    3.3 Linguistic realization of strategies in the data
    3.4 Distributive patterns
    3.5 Summary of analysis and results

  7. Pragmatics and Persuasion
  8. 4.1 Introduction
    4.2 How pragmatic strategies effect persuasion in the data

  9. Conclusions and Implications
  10. 5.1 Conclusions
    5.2 Support of existing literature
    5.3 Applications, limitations, and implications
    5.4 Conclusion

Appendix A: A Critical Review of Literature

A brief history of advertising
The language of advertising
Pragmatic categories addressed in this study
The Cooperative Principle and Grice’s Maxims
Other strategies in advertising

Appendix B: Database Sample

Appendix C: Number of Comparable Ads by Product in Each Country

Appendix D: Distribution of Pragmatic Strategies: Preference by Country

References

Content Language:
Field:
Work Type:
Subject:
Pragmatics
Nature of Work:
Entry Number:
8724