Translation and the visual predicament of the "JESUS" film in West Africa
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Issue Date:
2010-03-31
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Missiology: an international review 38(2)
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Abstract:
How well does the "JESUS" film communicate cross-culturally? This article shows that much more is communicated through a film's cinematography than through its spoken message. Cultural differences can cause audiences to misunderstand a message, even if its words are translated into the local language. Localized films that take into account the visual culture of their target audiences are necessary for successful communication.
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Published
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Entry Number:
42110