Translation and the visual predicament of the Jesus film in West Africa

Authors:
Date:
2008
Abstract:
How well does the Jesus film communicate cross-culturally? This article shows that much more is communicated through a film’s cinematography than through its spoken message. Cultural differences can cause audiences to misunderstand a message, even if its words are translated into the local language. Localized films that take into account the visual culture of their target audiences are necessary for successful communication.
Extent:
21 pages
Subject:
Jesus Film
Communication of the gospel
Content Language:
Nature of Work: