Reflections on identifying change-gates

Statement of Responsibility:
Stark, John E
Authors:
Date:
2008
Abstract:

In 1995 Everrett Rogers wrote Diffusion of Innovations. This is a landmark work, ably reviewed online by Greg Orr. As this article was written from an African village, Orr’s work, which I have as a download, serves as the primary source of Roger’s ideas—how a cultural outsider seeking to introduce change can identify and cooperate with the cultural insiders who can best introduce change into their community.

Extent:
6 pages
Subject:
Culture change
innovators
change-gate individuals
adoption of an innovation
Field:
Content Language:
Nature of Work: