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“The rural people in Papua New Guinea need access to information, especially information about important social issues. This workshop helped me learn more tools to do my job better.” - Sara Mumugao, Senior Broadcast Editor, NBC
(August 2013) A UNESCO Media Workshop brought together media practitioners to discuss media production in PNG. Hosted by the Centre for Social and Creative Media at the University of Goroka, Papua New Guinea, the twelve attendees addressed the question: “What is needed to conduct an effective media workshop in PNG?” and discussed ideas for media training and media capacity building.
Workshop participants represented several organizations including NBC, Kundu TV, Media for Development Initiative, National Film Institute, World Vision, SIL-PNG and the University of Goroka (UOG). Workshop leaders Mark Eby and Dr. Verena Thomas (UOG) lead the participants through a series of lectures, activities and discussions.
Using state-of-the-art cameras and sound equipment, teams of four conducted individual workshop interviews. Each participant produced a short video using professional editing software. Despite the fact that most of the participants had little previous post-production editing experience, they successfully completed their videos in just two days. The videos were critiqued and everyone was encouraged by the work completed.
One of the workshop’s presentations focused on how to create a social media platform. A model was presented by Tim Scott, Chief Communications Officer, SIL-PNG and participants saw how different social media elements could be integrated to distribute information to a variety of social media users. One participant said, “I use Facebook but I didn’t realize how I could use different types of social media together to get out my information.”
Leaders and participants agreed that the workshop was a success. The coordinators plan to use information from this workshop to create training materials for Papua New Guineans to become more effective media producers.
“This was the first practical workshop that I have attended that addressed electronic media usage in Papua New Guinea, especially in the area of video. I am excited to get back and use what I have learned.” - Paula Kari, Communications Officer, World Vision